Calyx Wellness

Brand development, packaging design, and creative direction for Canada’s first CBD boutique.


A minimalist approach was used for the design system to emphasize the product itself, an extracted, concentrated component of the hemp plant.

To elevate the on-shelf brand presence, rose gold foil was used as a finish to give the product line a high-end luxury feel.

Each product was branded with a relevant name and icon that illustrates the health benefit of that particular dosage of CBD.


Creative Direction
Package Design
Brand Development
Photography Direction