Good For Her

Reviving the visual identity for a brand that helped shape and educated an entire community.


To appeal to a wider audience, Good For Her needed to re-establish themselves as a modern brand. The design system was developed to communicate their 3 brand pillars; inclusivity, accessibility and community.

The primary logo consists of two overlapping hearts, with the negative space creating lips. A warm and neutral colour palette was then paired with moody imagery to create a sophisticated brand system.


Creative Direction
Branding & Identity
Brand Development
Marketing Collateral