Lift & Co.

Branding a platform that helps Canadians make well informed decisions around cannabis consumption.


Naming, brand positioning and visual identity for Lift & Co., an online platform that helps Canadians explore, understand, and make better decisions around cannabis.

We created an approachable, progressive, and informative brand by focusing on their 3 brand pillars; community, connection, and collaboration.

The launch of the rebrand was featured at Canada’s largest Cannabis Expo in downtown Toronto.


Creative Direction
Branding & Identity
Marketing Collateral
Website Design